DAS systems provide efficient execution and real-time market data solutions for your firm’s clients, broker/dealers, clearing firms, online Brokers, institutional trading desks, and traders worldwide who demand smarter execution services and streaming market data.
Meet Our CEO
Get to know our CEO.
CEO, President and Co-Founder
Karen Barker-Gentile started her career as a network engineer in Yonkers, New York. But with an interest in online banking and stock trading, the capital markets were never far from her mind. That passion eventually became her career, as she co-founded online broker-dealer SpeedTrader in 1999. Seven years later, the entrepreneurship bug struck again, this time as co-founder of DAS Trader. With more than 20 years of financial accounting, back-office management, broker dealer relations and information technology experience, Karen Barker-Gentile brings to DAS, Inc. a wealth of business and management experience. Further adding to her professional credibility, Karen is one of the few female CEO’s in this male-dominated financial industry.
In 2013, Gentile rang both closing bells of the two largest Stock Exchanges in the World, NYSE and Nasdaq exchanges. These honors were rewarded to her company for having the distinction of the highest level of product service and utilization of the exchanges capabilities. Under Karen’s leadership DASTrader.com is the only service bureau and technology provider to have achieved the highest level of partnership with both exchanges.
Karen understands the importance of building relationships with other companies to provide clients with the best trading experience and strives to maintain those business relationships. She aspires to bring the best experience to her clients and to continue to build and improve her business. She employs hardworking individuals, who will use their skills to offer the best products, customer service, and exchange industry expertise in the business. Karen is a strong leader who understands that a well-built foundation and the backing of her dedicated team are essential for success and improvement.
We provide efficient execution and real-time market data solutions for your clients, Broker/Dealers, Clearing Firms, On-Line Brokers, Institutional Trading desks, and traders worldwide who demand smarter execution services and streaming market data.
Monday Market Outlook -2/6 US stock market futures indicate a lower opening to start the week ahead. Traders and investors are taking profit after an excellent start to the new year. With more earnings ahead as well as a speech by chairman Powell most Traders are booking profit. https://t.co/KWDKZxLZ7fRead More
RT @1BestTrader: The #1 Best Trader competition is underway and we are still accepting new entrants until the end of this week, don't miss…Read More
RT @1BestTrader: Markets indicate lower open as we await the Fed Interest rate announcement at 2:15PM ET. Expectations are a quarter basis…Read More
Market Outlook - 1/23 US stock market futures are flat as investors and traders continue to appreciate the Feds next policy move. In other news Spotify announces it will layoff 6% of its workforce approximately. Layoffs were one of the Indicators that the Fed would be looking at https://t.co/wzI8XUGVUiRead More
Thursday Trading Tip The single most important concept in risk management is the maximum risk per period. What that means if you are Day Trader is that you said a maximum risk per day, if you are a swing trader you said a maximum risk per week. #stockmarket #daytrading #NYC #NY https://t.co/3jYKuwWRPORead More
Midweek Recap - 11/18 US stock markets open slightly higher, $MSFT to lay off 10,000 employees, $AMZN to lay off 18000. Layoffs have started and this is what the fed have been expecting. This might be the trigger that shows the economy is slowing. ----- #daytrading #stock #NYC https://t.co/xCIDPtJ5wmRead More
Tuesday Trading Tip A 3 to 1 Risk Reward Ratio is the ideal risk ratio for swing and day trading. That means that you risk one unit in the hopes of getting three units of reward in return. That does not mean you can't take a less than 3 to 1 risk to reward ratio. https://t.co/DTq7LonmKjRead More
As a reminder, our office will be closed Monday (1/16) in observance of Dr. Martin Luther King Jr. Day. We will be back Tuesday (1/17). #MLK #MLKDay #USA #holiday #relaxation #traderlifestyle #traderlife #lifeofatrader #stockstotrade #wallstreetstyle #wallstreetnyc #software https://t.co/B4ZRmioMVIRead More
Thursday Trading Tip Trading in times of high volatility. Just like we experience times of high volatility in our lives, the markets also experience times of high volatility. Trading in periods of high volatility also requires us to change our trading tactics. #NYC #daytrading https://t.co/Vnv9wxfl4IRead More
Market Recap - 11/11 US stock market futures are slightly higher after three up days in a row on the NASDAQ. This is the first three day rally since November, but we are now in an earning season so the question is how long will this continue. #NYC #stockmarket #rally #NASDAQ #DAS https://t.co/dKjtsNDgDARead More
DAS’s product suite is the solution and technology necessary for your firm to connect to the global market. We are committed to continually improving the reliability of our software technology and have specifically designed our platform to consider the scalability and needs of our clients.
Our primary servers are hosted in Nasdaq’s co-location, giving DAS Trader sub-millisecond order acknowledgment to INET/Nasdaq, NYSE/ARCA, BATS BZX, BATS BYX, EDGX, EDGA, CBSX and NSX.